Unions, federations, associations  >  Great Britain  >  EIA (Events Industry Alliance)

The EIA is the new marketing arm for the exhibitions and events industry, and is equally owned by members of three associations that have increasingly worked together to speak with one powerful voice for the industry:

• The Association of Exhibition Contractors (AEC)
• The Association of Event Organisers (AEO)
• The Association of Event Venues (AEV)

The EIA Board consists of board members from the AEC, AEO and AEV.


The EIA is tasked with communicating the huge opportunities for business growth via the medium of 'face-to-face' marketing, and increasing the overall recognition of this powerful, effective and unique media channel. The EIA's 5 target audiences are:

1. Press
2. Clients
3. Agencies/Media planners
4. Government
5. Academia

The EIA's mission is: To promote, grow and further professionalise the event marketing medium.

 
The EIA is committed to delivering on the following objectives:

1. To have organisers, venues and contractors work better/closer together and with other relevant associations in our wider marketplace to drive industry revenues, share overhead costs and increase intellectual input/output in order to grow our industry.
2. To create one strong industry voice.
3. To increase resources for industry promotion.
4. To achieve swift and constructive action regarding common industry issues.
5. To increase industry professionalism and knowledge amongst member companies.
6. To educate the business community as to the value of event marketing, and how their businesses can maximise their use of the medium.
7. To engineer a place alongside other media marketing agencies within the mindset of brands and advertising agencies.
8. To position events as increasingly relevant to the way business interactions and consumer lifestyles are conducted today. Brands and customers want face-to-face engagement and experiences.
9. To eradicate the need for the ‘why events?’ argument from members’ sales and marketing activities.
10. To create an environment which proactively encourages the recruitment of quality people into our industry.