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PLASA is the international event for the architectural, entertainment, event or installation industries. Started in 1977, it is owned by the Professional Lighting and Sound Association and is managed by Clarion Events. The show offers visitors the opportunity to see an impressive range of professional technology and services, including new ideas in audio, AV, lighting, stage engineering and effects that drive a market worth over £10 billion. In addition they can watch products being demonstrated, learn how they can be used and talk to the people behind them. Seminars and workshops are available to add depth to their knowledge, as well as gain an insight into current industry issues. One of the most appealing reasons to attend is to meet with others in the industry and develop a network of contacts.
reasons to attend:
- You'll see lots of new ideas - over 1,000 new products will be launched, and the best of these will be featured in the Innovation Gallery.
- You'll see all the major international brands and manufacturers from around the globe.
- You'll find more new companies exhibiting this year than ever before.
- You'll hear about numerous new industry initiatives.
- You'll find out what others are spending their money on and why.
10 reasons to exhibit at PLASA:
1. Meet face-to-face with your existing and potential clients and network with colleagues from around the globe.
2. Learn what buyers want and what makes them specify certain products.
3. Launch your new products in front of a captive audience by entering the Awards for Innovation. By doing so you will have them displayed in the Innovation Gallery for all exhibitors and visitors to see.
4. Enhance your marketing campaign, allowing your brand to come alive for four days.
5. Benefit from the show's dedicated marketing and PR campaign.
6. Expand your knowledge by attending the seminars free of charge.
7. Generate new sales leads and develop your database.
8. Meet and talk to your trade associations who are at the show to offer you advice and guidance.
9. Your competitors will be there so don't miss out on a unique selling opportunity where you can prove that your products should be chosen.
10. Break into new and developing markets.
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